      -------------------------------------------------------------------------------- -------------------------------------------------------------------------------- HISTORY & STYLE:
Rack-Lo grew up in the Brownsville and Crownheights sections of Brooklyn New York. He was raised and inspired by his Uncle DJ Dr. Tango, a legendary Brownsville DJ on Hip Hop culture. Young Rack-Lo, was introduced to Hip Hop at a very early age and has repped it everyday of his life since. From captivating the world as a fashion Icon and trendsetter with the infamous Lo-Life crew to performing and rippin mics on a global scale touring the world and rocking crowds, Rack- Lo is a force to be reckoned with. Rack-Lo is the "epidome" of ground breaking. His ability to formulate head banging songs along with writing and penning some of the of the most appealing underground joints with commercial appeal during the start of the new skillenium with progression. To convey his art he incorporates real life experiences, mixed with "humor", "street politics" raw imagination, futuristic production and rhyme patterns as his song writing skills crosses the lines of reality and imagination that stands the test of time. Rack-Lo has carved out a niche and new element of style and music he describes as "Thief Rap" accompanied by "Hi Tec Intellect". MULTI MEDIA:
Although he's a recording maniac Rack-Lo takes his abilities much further than just music. He has penned two (2) books based around his life and much talked about Lo-Life movement. One book gives the text element of his lifestyles while the 2nd book is filled with vintage, illustrious photos of his journey up to this point and time. Both books by the author are the literary and photogenic versions of Rack-Lo's charged and highly amped up recordings and live performances. It's basically "life that's riveting". Furthermore, he is the Founder and CEO of his own company (Spit Factory) which specializes in; promotions, bookings and digital and brick and mortar distribution services. Rack-lo has even stepped into the world of filming and editing as he releases his highly anticipated fashion DVD series based around his annual “Lo Down At The BBQ” approaching its 4th year. Also a gifted Journalist, Rack-Lo has created and published many of his articles and Golden Era Legends "interviews" in various online and print publications. Not only has Rack-Lo evolved into a skilled spitter, author, journalist, fashion designer etc., but he also demonstrates a solid business acumen as well. He is the founder and owner of www.lolifes1988.com representing the hip hop and worldly polo kings. Through his dynamic vision and marketing schemes and networking ability, Rack-Lo has spearheaded all online and offline sales, promotions, publicity, bookings and networking building the Rack-Lo, Lo-Life’s and Spit Factory brands. FASHION:
With Rack-Lo's unique taste of clothing, he has even started his own special line of T-Shirts entitled "80's Baby". This line will represent 1980's Hip Hop like no other. The Rack-Lo custom designed "GET LO" vandals are available for sale on his websites and other outlets. Rack-Lo’s 2nd edition of the “GET LO” vandals are on the way properly titled “Brooklyn”. Looking towards the future, also in development is the official Rack-Lo clothing line titled “Rackoon” under the Lo-Life's moniker fashion at its best, that all genres can get a taste of. LO-LIFE HISTORY: Rack-Lo is what we refer to as the "Catalyst" to this Lo-Life movement. He's singlehandedly responsible for the magnificent united forces of the crew. It was Rack-Lo who decided to unite both boostin clicks (United Shoplifters Association - Marcus Garvey Village & Ralphies Kids - St. John's Posse) to become one. Through this initiative, Rack-Lo and The Lo-Life's have continued to make history and make their impact felt all over the world. What Rack-Lo created was a brainchild that would affect people from all walks of life and cultural backgrounds. What Rack-Lo helped to establish is a FASHION INSTITUTION based on; struggle, prison, defeating adversity, family values, street values, love, hate, jealousy, success, failure and much more. This lifestyle reigned supreme in the 1980's (Hip Hop's Golden Era) and continues to grow and expand around the globe. Being apart of the Lo-Life movement from the very beginning automatically places Rack-Lo in a class by himself. Rack-Lo's street credibility can be vouched for by many of his peers and get money affiliates who was there during the purposeful madness. Rack-Lo is the definitiom of Lo-Life's and how potential can manifest into reality.
ANNUAL COORDINATED EVENTS: Carrying On Tradition Event wise, Rack-Lo coordinate and host monthly events and parties throughout NYC's party scene. Along with the video shoots, photo shoots and fashion shows he's busy over here. And all of these events and functions keep the Lo culture united on one front world wide. And wow, that's a great thing to be bringing to the table. That's powerful!! So Rack-Lo coordinates and executes the annual "Lo-Life Polo BBQ", "Lo Goose On The Duece", Polo Coat Affair "Easter Sunday Photo shoot @ Macy's 34th Street", "Fresh Fly Rich In Lo Knits", " 4th of July RL American Flag Photo shoot" and "The Polo Beach Party". These events have become staples in the LL fashion movement and beyond. They are on a annual basis. But look for Rack-Lo to expand on events with the inclusion of his soon to come Polo Yacht Cruise and Polo Sking Trip.
WEEKLY PARTIES: POLO PARTIES BLOG: POLOPARTIES www.poloparties.ning.com is RL's events and parties blog where all of the heads who are into Polo fashion or just fashion in general can blog at. It's a place for them to create their official fashion Polo page, network, sell and trade Polo, and become apart of the official Brooklyn fashion movement Lo-Lifes. The site is packed with fashion videos and photos that date back to the 1980's. It's a portal where all of our events are broadcasted.It also serves as a Rack-Lo gig and event guide. Visitors can catch Rack-Lo The Polo Godfather lighting up NYC's fashion district (TAj) and other major NYC night clubs. It's like I'm bringing the party life right to the web. So if any member miss a party they can still catch the photos and videos live of us at the party. Our presence in the clubs once again gives us leverage to further promote our brands and solidify our place in new Hip Hop history. At poloparties it's polo heads and Lo-Lifes from all over the world on on there representing. So log on and see what it's about and sign up and become a member. The goal is to have that elite lo cult all under the same roof.. THE FUTURE: Staying busy and focused, Rack-Lo is the future. Whether it's booking and managing tours, recording, performing, writing, modeling, releasing new audio and visual projects (DVD’s), making new rules and doing what he does best, Rack-Lo will be here always living out his dreams and visions and staying ahead of the rest. Not changing with the times, but forcing the times to change with him. The future for Rack-Lo is more and more music at a higher level commercial wise. For the summer of 2011 he shot (5) music videos that have and will be premiering online soon they are; "Talking To The Dead" feat. Lo-Wife, "Flyest In The City" feat. Seminole Sport, "Polo Girlfriend", "Dressed To Kill" feat. Seminole Sport and "My Polo Teddy Bear". With the exception of "Talking To The Dead" these videos were in accordance with his new mixtape "Polo Kings" Vol. 3 - Attack On The Clones. So yes, he had a slew of videos and tight visuals to accompany and support the music for peoples liking and enjoyment. The Rackoon clothing line is a main agenda for Rack-Lo right now. He's really trying to get that out there. He also have a series of Lo-Life dvd documentaries he's producing. The first one was the Lo-Life Polo BBQ Documentary in which he released on June 30th and volume 2 will be coming soon. This Lo-Life series is based around True Lo-Life Stories... The tales and expriences people love to hear. As you may know, Rack-Lo along with his partner Seminole Sport also created the Polo fashion jewelry that consist of; P Wing Pendents, LL Cookie Medallions, P.O.L.O keychains and the RL Pioneer Pony Pendents. These pieces are groundbreaking and quality and long lasting. UPCOMING PROJECTS BY RACK-LO: * Rack-Lo "Tarantula" Mixtape (Prelude to Aracknofoebia Album) Jan 2012 * Rack-Lo "Aracknofoebia" Art of Webslinging *The Sequel (March 2012) - New Album * Rack-Lo Presents "Lo-Life Polo BBQ DVD Documentary Vol. 2 (April 2012) |
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